We Fill Beds.
You Focus on Care.
Stop renting leads from referral platforms. We help small care home owners own their pipeline — so every family that finds you online becomes your family, not someone else's commission.
Average annual revenue per resident
Cost of a single empty bed
Target occupancy we build toward
Referral fees with your own pipeline
Every Empty Bed Is Costing You
Most owners don't realize how much revenue walks out the door every month — to empty rooms and to the referral platforms charging thousands per placement.
What One Resident Is Really Worth
What Empty Beds Are Really Costing
The Real Cost of Referral Platforms
Every family deserves a seat
at their own table.
A note on why we exist — before we ever talk about packages or pricing.
For years, we watched small care home operators do something that didn't add up.
They'd cook the meals. They'd know every resident by name. They'd hold a hand at 3am when someone couldn't sleep. They'd handle the state inspections, the staffing crises, and the late-night phone calls from worried families.
And then they'd pay a company in New York $5,000 or $7,000 for the right to do it. Not for training. Not for equipment. For a lead. For a phone number. For a family that was already Googling "assisted living in Downey" and happened to land on a website that wasn't theirs.
Caring.com. A Place for Mom. Seniorly. SeniorAdvisor. These aren't senior care companies.
They're marketing companies that figured out care home owners would pay huge fees for leads. A Place for Mom charges facilities 85% to 120% of the first month's rent when a referred family moves in. For a 6-bed board-and-care getting three placements a year, that's $12,000 to $18,000 walking out the door. For memory care, it's easily $40,000 or more. Every year. Forever.
The facility provides the care. The family provides the trust. The middleman collects the rent.
Here's what the lead-gen giants don't want you to realize.
They've spent 15 to 20 years dominating Google for senior care. A single small RCFE owner can never out-spend them. But you don't need to.
You just need to rank for your local city name — which is far less competitive, and where 80% of their customers actually come from. You can't beat Caring.com nationally. But you can beat them for "assisted living in Downey." You can beat them for "memory care in Bellflower." And when you do, every family that would have gone to them comes to you instead — without a referral fee attached.
To help small care home operators own the relationships with the families seeking the care they provide.
Not rent them. Not share them with a middleman. Own them.
Six commitments we will not break.
We will never charge per-lead fees.
Ever. That's the entire problem we're trying to solve. We refuse to become what we set out to replace.
You own everything we build.
Website, domain, content, photos, videos, chatbot, data. Forever. Even if you cancel with us tomorrow.
No long-term contracts. Ever.
Month-to-month, always. If we're not earning your trust every 30 days, we don't deserve to keep working with you.
We'll tell you the truth about timelines.
SEO takes 90 to 120 days. Google Ads drive leads within weeks. We don't promise overnight results — they don't exist in this industry.
We won't pretend we invented this.
We adapted proven marketing fundamentals to an industry underserved by honest marketers. The work is real. The claims are not inflated.
We'll treat your business like it matters.
Because it does. The residents you care for are someone's mom, dad, or grandparent. We never forget that.
Everything You Need to Fill Your Beds
Full-service marketing built exclusively for small care home owners. Every service is designed to do one thing: fill your beds without paying a middleman.
Website & Local SEO
A professional website optimized to rank for families searching "assisted living in [your city]" — before Caring.com or A Place for Mom do.
Google Business Profile
Fully optimized GBP so you show up in local search and Google Maps when families are actively looking for care in your area.
Direct Lead Generation
Generate your own move-in leads directly from Google — no middleman fees, no shared leads, no commissions taken off the top.
Reputation & Reviews
Build and manage your online reviews so families trust your facility before they ever tour — and before they ever call a referral platform.
Content Marketing
Blog posts, guides, and content that positions your facility as the trusted local choice — and ranks for the questions families are Googling.
Analytics & Reporting
Monthly reports showing exactly how many leads, calls, and move-ins your marketing generated — in plain English, not jargon.
Stop Renting Leads.
Own Your Pipeline.
Every package is designed around one outcome: filling your beds without paying a middleman. One new resident pays for the entire year.
Foundation
Get found online and build a solid marketing base for your facility.
- Professional website optimized for families & referral partners
- Local SEO & Google Business Profile optimization
- Reputation management & review generation
- Monthly SEO reporting & analytics
Growth
Content-driven lead flow to actively fill your beds each month.
- AI-enabled 24/7 lead capture on website & GBP
- Content marketing across multiple channels
- Lead follow-up email & SMS automations
- Monthly blog content & Google Business updates
- Paid ads management (ad spend not included)
Full Census
The complete system to fill every bed, eliminate referral fees, and own your pipeline.
- Professional photo & video production
- Referral partner outreach, strategy & management
- Community events & grassroots marketing strategy
- Dedicated account manager & priority support
- Bi-monthly strategy calls & performance review
Partnership
White-glove service for multi-facility operators ready to scale census across all locations.
- Everything in Full Census across all your locations
- Multi-location marketing & brand consistency
- Dedicated senior marketing strategist
- Weekly strategy calls & executive reporting
A La Carte Add-Ons
Available with any package to address your specific needs.
Google Ads Management
Targeted paid advertising to drive immediate move-in leads from families searching in your area.
Compliance Content
Policy pages, accessibility compliance, and content that meets healthcare marketing regulations.
Staff Recruitment Ads
Targeted job ads to attract quality caregivers and support staff for your facility.
Family Newsletter System
Automated email newsletters to keep families engaged and generate word-of-mouth referrals.
Additional Photo/Video Day
Professional on-site photography and video production to showcase your facility.
Social Media Management
Consistent social media posting and community management across platforms.
One new resident pays for everything.
The average resident generates $72,000 per year — and stays for roughly 22 months. A single move-in covers your entire annual marketing investment, and the rest is yours to keep.
Book Your Free Strategy CallYour ROI Calculator
See exactly how much revenue you're leaving on the table — and how quickly marketing pays for itself.
Just 1 new resident from your marketing generates
That's 2x your entire annual marketing investment.
Senior Living
Randy Ignacio
Founder, Full Census Marketing
I didn't start out in senior care marketing. I built a tennis and pickleball instruction program. I ran a wedding and elopement photography business. I've coached over 280 students a week, shot destination weddings in Italy and Thailand, and built small businesses from scratch for the better part of a decade.
But somewhere along the way, I kept running into the same story — from a different angle every time.
I'd meet small care home operators who were exhausted. They'd cook the meals themselves. They'd know every resident by name. They'd hold a hand at 3am when someone couldn't sleep. And then they'd show me the invoice they just paid to a company in New York for the right to do it. $5,000. $7,000. For a lead they didn't own, from a family that was already Googling "assisted living in my city" and happened to land on a website that wasn't theirs.
That didn't sit right with me.
Because I've seen this pattern before. Real estate agents rent leads from Zillow. Contractors rent leads from Angi. Freelancers rent leads from Thumbtack. Every industry eventually sees smart operators stop renting and start owning. Senior care is just earlier in that cycle — and the referral fees are getting painful enough that owners are finally ready to listen.
So I built Full Census Marketing to do one thing: help small RCFE and care home operators own the relationships with the families who are already looking for them. No more per-lead fees. No more invisible online. No more handing the first month's rent to a tech company that's never met a resident.
We speak your language because we take the time to learn it. Census. Occupancy. Move-ins. Not CTR, impressions, or domain authority. Every strategy we build is designed around one outcome: filling your beds without paying a middleman.
If that sounds like the kind of partner you've been looking for, let's talk.
Randy Ignacio
Founder, Full Census Marketing
Small business experience
Businesses built
What Facility Owners Say
"We went from 3 empty beds to full census in under 90 days. The leads come directly to us now — no more referral fees."
"I was paying A Place for Mom over $5,000 per referral. Now I get families calling me directly from Google. Best investment I've made in this business."
"Randy and his team actually understand our industry. They don't talk in jargon — they talk in move-ins and occupancy. That's what sold me."
Frequently Asked Questions
Most clients see their first leads within 30 days of launch. Organic SEO typically takes 90 to 120 days to hit first-page rankings, but we layer in Google Business optimization and paid ads to generate leads immediately while organic rankings build.
Not at all. Full Census Marketing is done-for-you. We handle everything — website, SEO, content, ads, reviews — and send you simple monthly reports showing how many leads and move-ins your marketing generated. You focus on care. We handle the rest.
Referral platforms charge 85% to 120% of the first month's rent per move-in — and you never own the lead. They do. With Full Census, you build your own pipeline. Families find your website, call your number, and become your leads. No middleman fees, no commissions, no dependency on a third party.
We'll audit your existing website and either optimize it or rebuild it based on what's more effective. Many facility websites look fine but aren't built to convert visitors into inquiries or rank on Google. We fix that.
Yes. The average resident generates $6,000/month, or $72,000/year. Our most comprehensive package costs a fraction of that. A single new move-in from your marketing covers your entire annual marketing investment — and the rest is yours to keep.
Yes. Forever. Your website, domain, content, photos, videos, chatbot, and data all belong to you. No long-term contracts, ever. Month-to-month. If we're not earning your trust every 30 days, we don't deserve to keep working with you.
Stop Renting Leads.
Start Owning Your Pipeline.
One new resident pays for everything. Let's talk about how we can fill your beds — and keep them that way.
Book Your Free Strategy Call